Our Service may use “cookies” to enhance your experience. Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about your usage. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Service may not function properly.

Meet Vicky, Vichy’s virtual skin expert

Play the Video

Boosting Vichy’s 
e-commerce conversions
with a virtual skin expert

completion rate
+35%Average revenue
per user
4XLonger session duration than website

In 2018, Vichy decided to work with Automat to create a conversational marketing experience to support their three digital strategic pillars:

  • accelerate e-commerce growth
  • build personalized experiences for consumers
  • increase engagement with branded content.

Thus was born Vicky, Vichy’s virtual skin expert. Vicky offers a skincare diagnostic that reproduces online the experience that consumers could have when talking with a brand expert in-store. In a fun and engaging way, she guides consumers through the brand’s product lines and helps them find the best products to address their specific skin concerns.

Results from this experience yield a strong ROI. Not only the consumers show high satisfaction rates, the bot generates strong business outcomes in terms of engagement, conversions and consumer learnings for Vichy and consumers report high satisfaction rates with their experience – a true testament of the power of virtual beauty advisors to create significant value for brands and simplify the purchasing journey for consumers.

Try the bot

Interested in knowing more?