with a virtual skin expert
In 2018, Vichy decided to work with Automat to create a conversational marketing experience to support their three digital strategic pillars:
- accelerate e-commerce growth
- build personalized experiences for consumers
- increase engagement with branded content.
Thus was born Vicky, Vichy’s virtual skin expert. Vicky offers a skincare diagnostic that reproduces online the experience that consumers could have when talking with a brand expert in-store. In a fun and engaging way, she guides consumers through the brand’s product lines and helps them find the best products to address their specific skin concerns.
Results from this experience yield a strong ROI. Not only the consumers show high satisfaction rates, the bot generates strong business outcomes in terms of engagement, conversions and consumer learnings for Vichy and consumers report high satisfaction rates with their experience – a true testament of the power of virtual beauty advisors to create significant value for brands and simplify the purchasing journey for consumers.