Sally Hansen Case Study See How Sally Hansen Reached 85% Email Opt-In

Nailcare brand Sally Hansen sought to launch a festive campaign that could not only help consumers better engage with the brand, but also capture emails and create richer customer profiles for their e-commerce efforts. With Automat, they were able to do all that and more. 

Leveraging Conversational Advertising for customer acquisition

By channeling Facebook newsfeed and messenger promotions into a unique holiday contest, Sally Hansen achieved nearly 2.5 minutes of engagement with each conversation, an 85% email opt-in rate and captured 11,000 emails in only five days. These results allowed them to built a greater Conversational AI strategy to bring them closer to their customers than ever before. Download the case study now!

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