Covergirl

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Creating the world’s first
influencer chatbot for CoverGirl

14XMore conversations than avg comments per post
51%CTR on coupons delivered
91%Positive sentiment

Recognizing the important role that social media influencers play in reaching beauty consumers today, CoverGirl partnered with Automat and theAmplify to disrupt the category by creating the world’s first influencer chatbot in late 2016. The chatbot was created for the teen-focused messaging app Kik and was modelled after Kalani Hilliker, a 16-year-old American dancer, model and TV personality.

The bot interacts with fans in a fun and natural way and shared branded product information and coupons when the user expresses genuine interest in makeup and achieving a new look.

Commenting on this first of its kind initiative, Ukonwa Ojo, senior VP at CoverGirl said “CoverGirl believes beauty should be approachable and accessible to all. So we’re excited to tap the power of bot technology to have more personal and dynamic conversations and interaction with fellow beauty enthusiasts about trends, how-tos and our diverse portfolio of products.”

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