Leveraging Conversational AI for ecommerce
Beauty customers are overwhelmed by the number of products and the numerous products claim that brands keep pushing to them. With its Virtual Skin Expert, available on Facebook Messenger and on Vichy’s eCommerce website, the brand was able to help consumers find the right products for them and boost their confidence in the brand’s expertise.
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Learn about L’Oréal’s digital strategy, the conversational experience as well as the detailed eCommerce results.