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What Every CMO & CDO Needs to Know About Conversational Marketing

5 Key Things You Need to Know about Conversational Marketing

Conversational Marketing is a powerful new category of marketing that creates a number of opportunities and challenges for CMOs and CDOs. As the leader in Conversational Marketing and pioneers in conversational software, Automat is uniquely situated to help executives navigate this new market landscape and chart a path that capitalizes on the concurrent macro trends of messaging and artificial intelligence to drive increased business growth through personalized one-on-one conversations with every customer. It has been every marketer’s dream for years to open a two-way communication channel with consumers, use those conversations to learn valuable first-party data about the customer and their needs, and drive towards business outcomes that are valuable for both the company and the consumer. But the required capabilities of a true Conversational Marketing platform powered by AI have only recently become a reality for brands. Based on the work we’ve done with leaders across multiple industries, below we share 5 key things that every CMO and CDO needs to know about Conversational Marketing and how to get the most value from it for your company.